Applying for Google Ad Grants is a structured process that involves several key steps and requires specific documentation. Here’s a guide to navigating the application process:
- Register with Percent: Before applying, nonprofits must be verified as charitable organizations. In the U.S., this involves being verified as a nonprofit organization by Google for Nonprofits’ validation partner Percent.
- Create a Google for Nonprofits Account: After verification, the next step is to enroll in Google for Nonprofits. This requires providing your non-profit tax ID number, and other organization details. Google for Nonprofits not only offers access to Ad Grants but also other Google tools for nonprofits.
- Ensure Website Compliance: Your organization’s website must meet Google’s standards – it should be fully functional, secure (SSL certified), and contain substantial and relevant content about your mission and activities.
- Complete the Ad Grants Pre-Qualification Process: This involves submitting your website for review to ensure it meets Google’s requirements.
- Set Up a Google Ads Account: Choose the “Classic” account option for greater flexibility and control over your ad campaigns. Follow Google’s guidelines to configure your account correctly for the Ad Grants program.
- Submit Application for Review: After setting up your Google Ads account, submit it for review. This process involves ensuring compliance with Google Ad Grants policies and may take several business days.
By following these steps and preparing the necessary documentation, nonprofits can successfully apply for Google Ad Grants and start leveraging the power of digital advertising to advance their missions.