Navigating the Google Ad Grants application process requires an understanding of its timeline and key stages. Generally, the entire process can span over a month, particularly for organizations new to Google for Nonprofits. Key stages include:
- Percent Verification: This initial step can take 2 to 14 business days, where Percent verifies the nonprofit status.
- Google for Nonprofits Registration: Setting up this account also ranges from 2 to 14 business days.
- Ad Grants Pre-Qualification: This phase, where Google reviews the nonprofit’s website for compliance, typically takes about 2 to 9 business days.
- Ad Grants Account Setup: The final setup of the Google Ads account and its submission for approval can take an additional 5 to 25 business days.
Understanding this timeline helps nonprofits to plan accordingly and ensures a smoother application process.